For brides who break traditions, not hearts 🖤

My Ethos

I believe beauty should be enigmatic, powerful, and unapologetically true.

My artistry is crafted for those who dare to embrace the unconventional—delivering bespoke looks that blur the line between elegance and edge. I work exclusively with cruelty-free, high-performance products, because beauty with a conscience is the only kind that lasts.

Every client is a canvas of contrasts, and my work celebrates that duality—soft and sharp, light and shadow, delicate and bold. With precision, creativity, and an unwavering commitment to artistry, I create looks that don’t just enhance features, but transform presence.

Because true beauty isn’t only how you’re seen—it’s the power you leave behind.

About Me

Hi, I’m Alex — a detail-obsessed creative with a love for beauty, art, and turning makeup into pure self-expression. By day I work in Procurement, but my real passion lies in artistry: painting faces, playing with colour, and helping people feel powerful, beautiful, and entirely themselves.

I’m an Alternative & Glam Bridal Specialist, trained with Elizabeth Sands Online (ABT + AIT accredited). When I first stepped into the bridal makeup world in 2020, I thought success meant fitting into the “classic soft-glam” mould. But it wasn’t me. Over time, I found my niche: full glam, alt-bride, and dark romantic beauty. Since owning that, I’ve been recognised as a finalist for five awards, a recommended supplier for incredible indie bridal brands, and a pro member of several luxury labels.

Achievements & Features:

  • 2× Makeup Artist of the Year 2025 Finalist (HBA & Beauty Full)
  • HBA Bridal MUA of the Year 2025 Finalist
  • GMB Bridal MUA of the Year Bronze Winner 2025
  • GMB MUA of the Year and Fashion MUA of the Year Highly Commended Silver 2025
  • Recommended supplier for Ellamental Events (alternative wedding suppliers), Beth’s Bridal Boutique & Love It Again Bridal
  • Published in Blush, Le Desir, Darkly, and To Have & To Hold Bridal Magazine

Pro memberships:

Charlotte Tilbury • Vieve • MUA Academy • Hourglass • Iconic London • Look Fantastic Affiliate (code: LFTFALEXJ for 20% off)

When I’m not building looks for brides and editorial shoots, you’ll probably find me scaling walls at a climbing gym, lost in a book on my Kindle, or planning my next trip. I love connecting with people, and I pride myself on bringing both artistry and good energy to every job. Expect me to show up on time, fully prepped, and ready to deliver — with a side of darkly romantic glam vibes.

Can’t wait to create something unforgettable with you.


Alex x

Services

Bridal Makeup

Your wedding day is your moment to own the spotlight — a day where every glance, every photograph, every memory should feel unapologetically you. My job is to create a look that makes you feel powerful, radiant, and unforgettable, so when you look back, you see confidence, beauty, and a little bit of magic woven into it all.

 

Occasion Makeup

Dare to stand out. My occasion makeup service is for those who want more than “pretty” — it’s for parties, proms, and events where you want to turn heads and own the night.

 

Editorial and Creative Makeup

Available for theatre, fancy dress parties, alternative events, and creative photoshoots — perfect if you want something bold, theatrical, or a little outside the norm.

Please note: I don’t offer full special effects as part of my everyday services. SFX looks are reserved exclusively for styled shoots and creative collaborations.

Frequently Asked Questions

Do you offer hair?

No, but I work alongside some fabulous hairdressers that I would happily recommend.  Please see my Recommended Suppliers tab.

Do you offer group booking discounts?

No, however my travel fee is split between all members of a group booking rather than charged to each person individually.

What products do you use?

I use high-quality makeup products from luxury, cruelty-free brands to ensure a flawless finish that lasts all day. These brands include Anastasia Beverly Hills, Too Faced, Charlotte Tilbury, Hourglass and for lashes Ardell or Unicorn Cosmetics.

How long does a bridal preview session last?

A bridal preview session typically takes around 2 hours, allowing us enough time to discuss with different looks, skin care and concerns to find your perfect style.

What hygiene precautions do you take?

I use disposable lip wands, sponges and mascara applicators. Fresh, clean brushes are used for each client. My brushes are cleaned throughly and fully sanitised using 70% isopropyl alcohol.

Alcohol hand gel is used throughout the makeup application process and products are decanted onto a clean, sanitised palette where possible.

My kit box and palettes are also cleaned and thoroughly sanitised with isopropyl alcohol.

Are you insured?

Yes, insurance certificates can be provided on request.

How many people can you accommodate for a wedding?

Depends on the time constraints, but I have few makeup artists on hand to assist if required.

How can I book you for my wedding?

Drop me an email with:

-your date and ceremony time

-venue (or the location I will need to travel to for the trial and on the day - if these are different)

-number of people 

If I am available for your date, I will issue a quote and a contract, and on receipt of the non-refundable 50% deposit your date will be secured.